Director of the CIM Center
Associate Dean for CKGSB Americas and Global Programs
PhD, University of Southern California
Areas of Expertise:Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce
Dr. Cao earned a PhD in Finance in 1995 from UCLA and a PhD in Pathology in 1991 from Yale University. In 2016, he was on the list of “China’s Most Cited Researchers” unveiled by Elsevier, the world’s famous provider of scientific, technical, and medical information.
Before joining CKGSB, he taught at UC Berkeley, UCSD, Ohio State University, Carnegie Mellon and UNC Chapel Hill. Cao’s research has been published in journals including Journal of Finance, Review of Financial Studies, Journal of Financial Economics, Journal of Economic Theory, Journal of Business, Review of Finance and Marketing Science. Cao is the co-editor of International Financial Review and sits on the editorial board of Annals of Economics and Finance and China Financial Review. Cao has been speaking about blockchain technology globally, his speech topics include “A New Paradigm of Blockchain”, “The Parallel World on Blockchian” etc.