Marshall Business School, University of Southern California
Areas of Expertise:Digital Innovation, IoT (Internet of Things), Big Data, Data Science, Management Science, Data Operations
Tianshu Sun’s research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with big data to improve business decisions. His current research focuses on understanding 1) how digital platforms can use IT-enabled and data-driven interventions to influence social sharing among individuals, and 2) how organizations can leverage mobile and Internet of Things to integrate individuals’ online and offline experience. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu has given over 70 talks at top universities and international conferences, and has research papers published in Management Science, Information Systems Research, and Journal of Health Economics. Tianshu’s research has received 9 Best Paper Awards (ICIS,CIST,WITS,INFORMS), and has been supported by grants from Adobe and Marketing Science Institute.
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang (2019) “The Value of Personal Data in the Internet Commerce: A High-stake Field Experiment on Data Regulation Policy ,”.
Mengxia Zhang, Tianshu Sun, Lan Luo, Joseph Golden (2019) “Consumer and AI Co-creation: When and Why can human Improve AI Creation ,”.
Ruomeng Cui, Tianshu Sun, Zhikun Lu, Joseph Golden (2019) “Sooner or Later? Promising Delivery Speed in Online Retail ,”.
Wilson Lin, Susan Lu, Tianshu Sun (2019) “Big Data in Charitable Operations: Insights from Staffing in Blood Donation ,”.
Rong Qing Han, Leon Zhu, Tianshu Sun, Lixia Wu (2019) “Cross-Sampling Physical Products Through E-Commerce Warehouses: Experimental Evidence from Alibaba ,”.
Rong Qing Han, Tianshu Sun, Leon Zhu, Lixia Wu (2019) “Connecting Customers and Merchants Offline: Experimental Evidence from The Commercialization of Last-Mile Pickup Stations at Alibaba ,”.
Tianshu Sun, Sean Taylor (2019) “Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment ,” Management Science.
JaeHwuen Jung, Ravi Bapna, Tianshu Sun, Joseph Golden (2019) “Words Matter! Towards Pro-social Call-to-Action for Online Referral: Evidence from Two Field Experiments ,” Information Systems Research.
Mingxuan Ye, Yaguang Li, Fan Wu, Tianshu Sun, Lixia Wu, Yinghui Xu, Cyrus Shahabi (2019) “Learning Contextual and Topological Representations of Areas-of-Interest for On-Demand Delivery Application ,”.
Tianshu Sun, Siva Viswanathan, Elena Zheleva (2019) “Creating Social Contagion through Firm Mediated Message Design: Evidence from a Randomized Field Experiment ,” Management Science.
Ravi Bapna, Gordon Burtch, Kevin Hong, Tianshu Sun, Jason Thatcher (2018) “Lab Experiment and Field Experiment in the Digital Age: Friend or Foe ,” Proceedings of International Conference on Information Systems (ICIS).
Edward McFowland, Sandeep Gangarapu, Ravi Bapna, Tianshu Sun (2018) “Prescriptive Analytics using Heterogeneous Treatment Effects ,” Workshop on Information Systems and Economics (WISE).
Angela Choi, Heeseung Lee, Tianshu Sun (2018) “Reading Marathon: the Effect of Binge Reading on User-Generated Content ,” Proceedings of International Conference on Information Systems (ICIS).
Tianshu Sun, JaeHwuen Jung, Ravi Bapna, Joseph Golden (2018) “The Impact of Social Learning in Prosumption ,” Proceedings of International Conference on Information Systems (ICIS).
Angela Choi, Heeseung Lee, Tianshu Sun, Wonseok Oh (2018) “Is Binge Reading Detrimental to Online Reviews? ,”.
Edward McFowland, Sandeep Gangarapu, Ravi Bapna, Tianshu Sun (2018) “Optimal Utilization of Heterogeneous Treatment Effects: A Prescriptive Analytics Approach ,” MIS Quarterly.
Heeseung Lee, Angela Choi, Tianshu Sun, Wonseok Oh (2018) “Reviewing Before Reading? An Empirical Investigation of Book Consumption Patterns and their Effects on Reviews ,” Conference on Information Systems and Technology (CIST).
Mike Xin Lan, Tianshu Sun, Jason Duan (2018) “Uncovering Offline Conversion Funnel with Internet-of-Things: The Case of WiFi Tracking in Retail Industry ,” Conference on Information Systems and Technology (CIST).
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu (2018) “Completing the Online-Offline Circle at the Last Mile: A Large Field Experiment with Alibaba ,” Conference of Digital Experimentation (CODE).
Tianshu Sun, Max Yanhao Wei, Joseph Golden (2018) “Geographical Variations of Online Word-of-Mouth: The Role of Offline Environment in Influencing Online Sharing ,” Conference on Information Systems and Technology (CIST).
Tianshu Sun, JaeHwuen Jung, Ravi Bapna, Joseph Golden (2018) “Social Learning in Prosumption: Evidence from a Randomized Field Experiment ,” Management Science.
Ni Huang, Tianshu Sun, Pei-yu Chen, Joseph Golden (2018) “Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment ,” Information Systems Research.
Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva (2018) “Motivating Mobile App Adoption: Evidence from a Randomized Field Experiment ,” Information Systems Research.
Tianshu Sun is the Robert R. Dockson Assistant Professor of Business Administration at USC Marshall School of Business, and Assistant Professor of Computer Science (by courtesy) at USC Viterbi School of Engineering. (USC Marshall Website, CV)