SUN Baohong

Dean's Distinguished Chair Professor of Marketing
Director of the CIM Center
Associate Dean for CKGSB Americas and Global Programs
PhD, University of Southern California

Areas of Expertise:

Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce
Biography

Dr. Cao Huining (Henry) is a Professor of Finance, Chair of the Finance Department and the Academic Director of the Finance MBA at CKGSB. He earned a PhD in Finance in 1995 from UCLA and a PhD in Pathology in 1991 from Yale University.Before joining CKGSB, he taught at UC Berkeley, UCSD, Ohio State University, Carnegie Mellon and UNC Chapel Hill.Cao’s research has been published in journals including Journal of Finance, Review of Financial Studies, Journal of Financial Economics, Journal of Economic Theory, Journal of Business, Review of Finance and Marketing Science. Cao is the co-editor of International Financial Review and sits on the editorial board of Annals of Economics and Finance and China Financial Review.

Teaching
  • Hedge Funds and Alternative Investments
  • Non-traditional Investments
  • Behavioral Finance
Achievements

Dr. Cao has received numerous awards for teaching and research excellence, including:Smith-Breeden Award in 1998 (nomination)Journal of Finance Best Paper Award in 2000 (nomination)

Articles
Publications
Selected Publications
  1. “Taking The Road Less Traveled By: Does Conversation Eradicate Pernicious Cascades?” H. Henry Cao, Bing Han, and David Hirshleifer, Journal of Economic Theory, 146 (4), July, (2011): 1418-1436.
  2. Fear of The Unknown: The Effects of Familiarity on Financial Decisions, H. Cao, Bing Han, David Hirshleifer and Harold H. Zhang, Review of Finance, 2011,15 (1): 173-206. Won the runner-up of the “2011 Spängler IQAM Best PaperPrize”.
Other Papers
  1. “Taking The Road Less Traveled By: Does Conversation Eradicate Pernicious Cascades?” H. Henry Cao, Bing Han, and David Hirshleifer, Journal of Economic Theory, 146 (4), July, (2011): 1418-1436.
  2. Fear of The Unknown: The Effects of Familiarity on Financial Decisions, H. Cao, Bing Han, David Hirshleifer and Harold H. Zhang, Review of Finance, 2011,15 (1): 173-206. Won the runner-up of the “2011 Spängler IQAM Best PaperPrize”.