Li Yang

Associate Professor of Marketing
 
PhD, Columbia Business School

Areas of Expertise:

Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems
Biography

Dr. Li is Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

Teaching
  • EE
  • EMBA
  • English MBA
Cases
  • Hongfang Culture: IP Management of Management Consulting Model, 2018
  • Haier: User-driven Internet-based Transformation, 2016
Publications
Research