Global Head of Brandz, Kantar Millward Brown
Areas of Expertise:Global Branding, Marketing
Doreen currently leads the global BrandZ engagement across 51 countries, the launch of BrandZ Global Top 100 Most Valuable Brands, and the China, Brazil, India, Indonesia, Saudi Arabian, Spanish, UK and U.S. annual rankings. Doreen plays a leading role in providing branding consultancy services to top global companies and fast-growing companies in China. She is often invited as the plenary lecture speaker on prestigious forums including the UK House of Commons, Bloomberg News, Wall Street Journal and Cambridge Judge Business School.