4 CKGSB Professors Named as Most Cited Chinese Researchers of 2019
May 27th, 2020
Sep 6 Content Marketing - Managing Brands in an Interconnected Planet
Sep 6
CKGSB Americas, New York
By Daniel de la Rosa In a highly wired world, one of the things people have to contend with is an overflow of information. Social media has invaded practically every moment of our lives, and it comes through our smartphones
Aug 16 How Digital and Innovation Thought Leadership are Fundamentally Shaping Business Models, Brand Strategy and Building Equity in Our Corporate Brand
Aug 16
CKGSB Americas, New York
The quick-fire world-wide of digital media has meant that there are more ways than ever for one brand to become distinct from the other. It is sometimes tricky to manage, but C-suite executives from China, the United States and elsewhere have