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4 CKGSB Professors Named as Most Cited Chinese Researchers of 2019

May 27th, 2020
Tag: “Most Cited Chinese Researchers” list of 2019
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CKGSB Survey Finds a Negative Investor Sentiment Despite COVID-19 Recovery

June 15th, 2020
Tag: COVID-19, Investor Sentiment
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Sep 6
Content Marketing - Managing Brands in an Interconnected Planet

CKGSB Americas, New York

By Daniel de la Rosa In a highly wired world, one of the things people have to contend with is an overflow of information. Social media has invaded practically every moment of our lives, and it comes through our smartphones

Tag: branding, content marketing, marketing, tara r marsh, wpp, wuderman, yale

Aug 16
How Digital and Innovation Thought Leadership are Fundamentally Shaping Business Models, Brand Strategy and Building Equity in Our Corporate Brand

CKGSB Americas, New York

The quick-fire world-wide of digital media has meant that there are more ways than ever for one brand to become distinct from the other. It is sometimes tricky to manage, but C-suite executives from China, the United States and elsewhere have

Tag: allegion, branding, digital, doshia stewart, wpp, yale
CKGSB Americas.
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    • About CKGSB Americas
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    • Custom Program
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